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Introducing Curator.

The industry’s first Unified Intelligence Engine.

This is Curator.

Your dealership’s most valuable customer data has become siloed, conflicted, and unactionable. That is why we’re excited to introduce the automotive industry’s first Unified Intelligence Engine – Curator.

Curator brings together every type of data across your dealership and normalizes it, cleans it, and dedupes it creating a single unique view of every customer.

Experience Curator

A large circular orbit infographic showing Curator in the center and its many features orbiting around it.

What is Curator solving?

Unified Customer Profile (UCP)

This is a new feature for active Reynolds ERA® and FOCUS customers, offering a complete 360 degree view of a consumer and their household. UCP allows you to see everything related to a customer including history, household, communications, and overall business value.

Data collection

Curator gathers customer actions from a variety of sources (onsite and digital), adding them to customer profiles within your ecosystem.

Audience activation

Curator enables audience segmentation using your very own data. With numerous pre-built integrations, audiences and customer data can be seamlessly shared across various marketing channels.

Sales enablement

Curator equips dealers with the ability to engage with customers in the most effective way available. Push inventory based on customer equity, encourage relevant vehicle upgrades, provide accurate trade-in valuations, and leverage AI-produced talk tracks to simplify lead engagement.

“Dealers have a huge opportunity in front of them, and we couldn't be more excited to help them take advantage of it with a Unified Intelligence Engine. With Curator, dealers can leverage all their information in a single place to dramatically increase efficiencies and truly wow customers.”

Brad Title
Founder and President
Gubagoo

Make it easy for your customers to connect with your dealership 24/7.

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